Overtly Lovecraftian films which are not direct adaptations of his work, including tangible references or plot devices. FYI I realize there are myriad HPL-ish films to choose from; this list only includes the ones I've seen.
Koji Shiraishi's films
Was skeptical about Occult - but it definitely contains a big flying Shoggoth, and while I'm usually quite skeptical about calling something Lovecraftian just because of how it "feels," I can't think of many other horror films that so successfully create such a pervasive sense of dread, and of the ultimate folly of human endeavor.
I was even more skeptical about Noroi, which at first glance appears to be based upon ghost sightings, possibly even urban legends. When I looked closer…